Creative Direction + Cover Art Design
For the album artwork cover for "What Day Is It?", I was inspired by some brilliant pastel-infused creations pulling from thick brush stroke acrylic paint, and abstract ocean scenes that reminded me of the artist, Olson.
This captivating piece explores the different reasons behind the seemingly innocuous question, "What day is it?" Delving into the realms of euphoria and being happy in life, the grind of the music industry or burnout at work, and the hazy world of being lost in partying, these directions are a vivid representation of the complex emotions and experiences that can make us lose track of time.
Initial Inspiration
Direction 1: The Joy
The first direction encapsulates the pure joy and state of bliss that can make us forget the passing of days. Swirling pastel hues roll across the canvas almost like an abstract beach and hillside, representing the transcendent state of euphoria. Soft, light tones evoke a feeling of blissful serenity, while bold strokes capture the energy and exhilaration that lift us above the mundane reality of daily life.
Direction 2: The Grind
In stark contrast to the first section, the second concept delves into the burnout with creative work, specifically in the relentless grind of the music industry, which can make time blur into an indistinguishable haze. The muted strokes and darker pastel shades in this section convey a sense of determination and struggle, reflecting the emotional and physical exhaustion that comes with pursuing one's dreams. Amidst this chaos, glimpses of lighter tones symbolize the hope and passion that fuels the artist to push forward.
Direction 3: The Party
The final direction explores the hazy, intoxicating world of partying and living life without direction or purpose. The dark, night like colors and blurred lines depict the disorienting and thrilling sensation of losing oneself in the moment. This artwork evokes the the nostalgia of a past memory or the feeling of being in the moment can make us question what we're doing, inviting viewers to immerse themselves in this vibrant world.