This branding concept is for a skincare line. 'Swell' is Aterm used to describe the gravity causing wave formations. I chose this name because the brand uses ingredients from the ocean such as algae and seaweed extract. Due to the nature of the ingredients and brand name, the color palette is true to hues of sea and sand. I chose this brand theme because the ocean is special to me. Much like skincare and self-care should be, the ocean is restoring, healing, and relaxing.
Introducing: Swell Skincare
