HYOU is a brand that reimagines the connection between individuality and the world of streetwear fashion. Inspired by the dynamic energy of urban environments and the boundless freedom of the open sky, HYOU encourages self-expression through the seamless blend of pastel hues and contemporary designs.
The captivating visual experience, featuring black individuals in gravity-defying poses, evokes a sense of elevation and empowerment. HYOU's essence lies in the fusion of the words "Hue" and "You," emphasizing the importance of personal identity in shaping our self-expression. The brand is a celebration of uniqueness and the joy of standing out from the crowd in a world of ever-changing fashion trends.
Discover the birth of HYOU through these initial sketches, where pastel hues, urban influences, and gravity-defying concepts come together to shape the brand's unique identity.
My creative process typically begins with pen and paper. I love to watch ideas unfold and transform into captivating visuals that celebrate individuality and self-expression in the world of streetwear fashion.
